On October 12, 2006, SAIC Motor (Group) officially announced its automotive independent brand under the name “ROEWE”, which means “innovation honor, majesty all over the world”.
ROEWE has a diversified range of vehicles, from compact cars to sedans and SUVs. Over time, it has developed a reputation for building quality cars that often incorporate advanced technology. The brand has also been active in the electric and hybrid vehicle segment.
ROEWE has successfully positioned itself as a brand with international quality standards. Its vehicles are perceived as reliable and modern, often rivalling international brands in terms of features and build quality.